Goodness is beautiful. Goodness is fun. It’s the way to live and the only hope for a beautiful future. Godrej L’Affaire 2024 is an extraordinary celebration of All Things Goodness.

At Godrej L'Affaire, we are encouraging the world to think about the goodness cube — a cube that takes us back to our roots and leads us to the future of Philanthropy, Sustainability, Nourishment, Expression, Holistic Well-being, Purpose, Equality, and Mindful Lifestyle.

And, whichever way you turn or twist the cube, the outlook will always lead you to All Things Goodness.

All Things Goodness

It’s a way of life, a purpose. It’s a way of living and doing. It’s an act in which our present aligns with the future. And Godrej L’Affaire 2024 is a beautiful display of how this way of life can make us feel so good. When you arrive at the venue, you’ll be embraced by 8 beautiful legends of Goodness, where you can take away with you all you’ll ever need to make 2024 the best year yet.

About L'affaire

Godrej L’Affaire is an everyday celebration of life by Godrej Industries and Associate Companies. It is a platform that helps you live it up in every way and redefines the future of fashion, beauty, travel, wellness, food and all things lifestyle.

It’s where the roots of India meet contemporary trends to welcome a livelier tomorrow full of goodness.

A brand-agnostic platform launched with three beautiful objectives at heart:

  1. To create experiential opportunities for brands where they can freely engage with content creators, influencers, and key opinion leaders
  2. To build an ever-growing and ever-thriving community of lifestyle aficionados
  3. To create a positive digital safety net for all participating brands.

So, what does L’Affaire stand for in 2024?

Every year, Godrej L’Affaire has a purpose. Our time and efforts go into researching the world's current situation and the many ways to improve it. This year, we’re at it again with the theme of All Things Goodness.

Come, let us break it down for you with each letter of L’Affaire.

Lifestyle
X

How we live defines how the world will live tomorrow. With goodness as the foundation, we’re introducing how Lifestyle meets well-being, sustainability, and enriching experiences. And here are all the brands partnering with us in this cause.

Brands:

Awareness
X

You can only bring about goodness when you know how to do it. At L’Affaire, we’ll show you all the beautiful ways to break free from stigma and biases. So that we can learn to keep the planet and the people alongside profit. Meet the brands that are joining hands with us to spread Awareness.

Brands:

Fashion
X

For all the fashionistas, Goodness is a fashion statement that’s here to stay for decades to come. Godrej L'Affaire will display every most remarkable trend designed by inclusivity and innovation with the threads of sustainability. And we’re delighted to have these brands team up with us.

Brands:

Flavour
X

While goodness feels good, it tastes exceptional, too. We’re bringing in a tornado of lip-smacking flavours from around the nation to celebrate culinary arts and diverse tastes from known and unknown lands of India. And here are all the tasty brands that are co-chefing with us.

Brands:

Artistry
X

Mumbai’s most incredible celebration of Arts, L’Affaire, is here to salute and celebrate every expression of Goodness. Together, we’re celebrating every brand, band, artist, and talent that is making the world better, creatively and culturally. And here are our co-celebrators.

Brands:

Innovation
X

In a world of Goodness, ideas and innovation have their stage, and every ambition supports the nation's overall aspiration. At Godrej L’Affaire, we celebrate every innovation that makes goodness a way of life with the following partners.

Brands:

Rejuvenation
X

Of course, Goodness must feel good. At L’Affaire, we bring everything that will pamper and rejuvenate your mind, body, and soul. Meet all the brands that are coming together to make you feel good.

Brands:

Environment
X

Is it goodness if we’re the only ones benefitting from it? That’s why at L’Affaire, we’re bringing in all things made by Goodness for Goodness to nurture world biodiversity and environment. Here are all the brands that are with us on this mission.

Brands:

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Partner Brands

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